A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, concentration of a selling we don’t give adequate methodical love: Branding! It is unhappy that we spend so tiny time on code analysis, radically given 1. there is such tiny burden to code selling and [...]
Yes, information is important. Helps make selling better. Makes for intelligent organizations. Blah, blah, blah. You know a drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a good bargain of appreciation for a energy of metrics/data, I’ve come to comprehend that Sr. Leaders don’t utterly conclude a [...]
A correct chairman said: “To pledge success, spend 95% of your time defining a problem and 5% of a time elucidate it.” we trust deeply in that quote. In my life we spend an extra-ordinary volume of time bargain a problem, in attempting to conclude it clearly. And as if by magic, it is many [...]
